L.I.F.E.'s different approach - AIA
AIA Singapore wants you to make a change, one online
pledge at a time. Its Facebook page and Living It Fully Everyday
(L.I.F.E.) Facebook app, launched officially on April 28, are part of
the insurance company's digital initiative to engage families.
Instead of relying on traditional hard-sell models, AIA Singapore is aiming to take a different approach by building online relationships with potential customers first. The L.I.F.E. initiative is an interactive competition that encourages people to make personal pledges to improve their lifestyles.
For example, if you have always wanted to spend more time with your family or learn a new language, submitting your pledge on L.I.F.E. may be that first step to making a change.
Fans of AIA Singapore's Facebook page can get involved by encouraging others or voting for their favourite pledge. The 10 most inspiring pledges will win prizes at the end of the competition on July 17. They can also make a positive change in someone else's life, by donating to AIA Singapore's adopted charity - the Children's Cancer Foundation - through the L.I.F.E. app.
AIA Singapore is the presenting sponsor for the Jurong Lake Run 2012 on July 8 and many AIA Singapore employees have pledged to participate in this 3km community walk-a-jog.
One of them is Ms Ho Lee Yen, AIA Singapore chief marketing officer, who has signed up with her family in hopes of motivating them to keep fit. To help her fulfil her pledge, she organises weekly jogs with her family. "It's a great opportunity to spend some quality time with one another by setting and achieving this goal of completing the 3km run together. It will definitely be fun and exciting," she said.
Ms Ho has kept her friends in the loop through the L.I.F.E. Facebook app. "I will set a time to call my friends and loved ones to inform them of this pledge and ask them to support it. Together, I believe we can create an inclusive society by doing this simple act of pledging," she said.
AIA Singapore's Facebook page and L.I.F.E. app were launched after its previous initiatives, such as the online AIA Protection Calculator for families to calculate their approximate under-insurance gap, and the Sales Quotation System on the Apple iPad to help simplify buying insurance policies. The Facebook page allows AIA Singapore to communicate with fans and better understand their protection and health needs.
According to Mr Tan Hak Leh, chief executive officer of AIA Singapore, the increasing importance of social media is undeniable, especially as more Singaporeans now seek financial advice online.
Ms Ho said: "Through this online engagement, AIA Singapore aims to promote fulfilling lifestyles amongst Singaporeans, and make protection easy to understand and accessible for all members of the family to bridge their under-insurance gap."
Making queries through Facebook is easy as there is a secure "Contact Us" tab where users can inquire about new and existing insurance policies, as well as AIA Singapore's savings and investment plans, privately. These requests are routed to AIA Singapore's customer service team.
For more information, visit www.facebook.com/AIASingapore
Source>>
Instead of relying on traditional hard-sell models, AIA Singapore is aiming to take a different approach by building online relationships with potential customers first. The L.I.F.E. initiative is an interactive competition that encourages people to make personal pledges to improve their lifestyles.
For example, if you have always wanted to spend more time with your family or learn a new language, submitting your pledge on L.I.F.E. may be that first step to making a change.
Fans of AIA Singapore's Facebook page can get involved by encouraging others or voting for their favourite pledge. The 10 most inspiring pledges will win prizes at the end of the competition on July 17. They can also make a positive change in someone else's life, by donating to AIA Singapore's adopted charity - the Children's Cancer Foundation - through the L.I.F.E. app.
AIA Singapore is the presenting sponsor for the Jurong Lake Run 2012 on July 8 and many AIA Singapore employees have pledged to participate in this 3km community walk-a-jog.
One of them is Ms Ho Lee Yen, AIA Singapore chief marketing officer, who has signed up with her family in hopes of motivating them to keep fit. To help her fulfil her pledge, she organises weekly jogs with her family. "It's a great opportunity to spend some quality time with one another by setting and achieving this goal of completing the 3km run together. It will definitely be fun and exciting," she said.
Ms Ho has kept her friends in the loop through the L.I.F.E. Facebook app. "I will set a time to call my friends and loved ones to inform them of this pledge and ask them to support it. Together, I believe we can create an inclusive society by doing this simple act of pledging," she said.
AIA Singapore's Facebook page and L.I.F.E. app were launched after its previous initiatives, such as the online AIA Protection Calculator for families to calculate their approximate under-insurance gap, and the Sales Quotation System on the Apple iPad to help simplify buying insurance policies. The Facebook page allows AIA Singapore to communicate with fans and better understand their protection and health needs.
According to Mr Tan Hak Leh, chief executive officer of AIA Singapore, the increasing importance of social media is undeniable, especially as more Singaporeans now seek financial advice online.
Ms Ho said: "Through this online engagement, AIA Singapore aims to promote fulfilling lifestyles amongst Singaporeans, and make protection easy to understand and accessible for all members of the family to bridge their under-insurance gap."
Making queries through Facebook is easy as there is a secure "Contact Us" tab where users can inquire about new and existing insurance policies, as well as AIA Singapore's savings and investment plans, privately. These requests are routed to AIA Singapore's customer service team.
For more information, visit www.facebook.com/AIASingapore
Source>>
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