Ignite Wealth Group

A group of representatives representing SG Alliance Pte Ltd

‘iGniters’ are team players who are always progressing and upskilling to empower clients with the latest knowledge, tools and resources in financial planning. This team is galvanised and grounded in the perspective that becoming successful at anything worth striving for is simply about never giving up. While the team values the prize of materialistic wealth, it strives for the greater goal of inner wealth, in each consultant’s own life journey and also for their clients. Over and above the right financial tools and knowledge, each team member is constantly advancing in the finer aspects of character development and personal growth built on the group’s core values of integrity, commitment and resilience.

Established in 2021, SG Alliance is a financial advisory firm spearheaded by owner-directors Pang Kong Bin and Caster Ong. Born into working-class households in 1950s’ Singapore, both men started work life early, helping their families make ends meet from as early as primary school. To Pang and Ong, financial advisory is a life essential for everyone—not just the ultra-rich. They have witnessed first hand in their own lives and the lives of their clients how the simplest financial plan can empower people to make better choices and decisions even through the toughest days. This deep-seated desire to spread the value of good financial planning spurred the two men on to build SG Alliance at a time in their lives when they can afford to sit back and enjoy the fruits of their career success. But the passion to spread the power of financial planning to more people runs stronger than ever for both men.

Today, SG Alliance is a 300-strong licensed financial advisory firm. We are wholeheartedly committed to helping individuals and businesses reap the highest value from having a holistic and resilient financial roadmap. SG Alliance represents a wide range of top-notch insurance, investment products and financial services providers serving individuals, families and corporates. Our best-in-class digital client engagement platform gives all our financial consultants 24/7 access to the tools and resources they need to support you and your business in your financial and life journey. As a client, you can tap on the value-added services of our vast network of strategic partners—such as legal advisory and soon accounting services and more. Beyond being a financial solutions hub for our clients, SG Alliance aims to be the one-stop connection to enable people to achieve their best life goals.


Making Your Insurance Nomination
Assure your Love Ones with a well-made insurance nomination

We buy insurance for the peace of mind that our lives will not be financially upended by any unforeseeable event. Insurance further assures us that our dependants are well looked after, should anything disrupt our ability to continue providing for them financially. A part of everybody’s financial planning journey is to correctly set up the insurance nomination so proceeds will be distributed to the intended beneficiaries. Jonathan Chua of Ignite Wealth Group explains why you need to do up your insurance nomination and appointing nominees for your insurance policies is important. He shares tips to get it right.

Why is it Important to Make an Insurance Nomination? Making a nomination is not compulsory, but it makes the insurance payout quicker and fuss-free. On top of that, your loved ones are well-assured when you let them know you have them properly covered in your insurance nomination? Try to make the nomination wisely to avoid problems in future. 3 reasons to make an insurance nomination:
  • Give policyholder absolute control over how insurance proceeds are distributed
  • Avoid potential conflicts between loved ones that may arise over the distribution
  • Nominees get to receive payout promptly, when they need it most
As a financial consultant, I am relieved you have the right insurance protection. What I care about is making the whole financial planning journey with you to make sure the insurance policies serve their intended purpose. Like you, I have a family I care for deeply so we share the same concerns. Some of my clients also asked what if the beneficiary is a minor or there are multiple beneficiaries? These are all valid and important questions I can answer to help you complete your insurance nomination confidently. If you have any more questions, need a sounding board for your insurance policies or wish to discuss any aspect of your financial planning journey, please feel free to give me a call at SG Alliance. Trust me, making an insurance nomination (whichever insurer you are covered with) is easier than you think and we can help you with it.

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