AIA FA targets GE agents in $100m hiring spree

AIA FA targets GE agents in $100m hiring spree
AIA Financial Advisers will begin operations later this year.PHOTO: REUTERS

New kid on the block AIA Financial Advisers (AIA FA) is on a hiring spree for agents, with Great Eastern (GE) the latest casualty in the poaching battle among insurers.

AIA FA is said to have offered $100 million to entice GE's 400 or so agents - who operate under the so-called Advisors Alliance Group (AAG) - to jump ship. AAG is an agency unit at GE.

More than 300 GE agents have apparently decided to join AIA FA, likely making it the biggest one-off act of poaching seen in the insurance sector here.

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Comments

  1. Poaching is a common strategy adopted by life insurer to quickly boost manpower (agents) and production. Axa affin life insurance bhd (Malaysia) targets washed-out failures (agency members) from life insurance industry (because axa is unable to pay top dollar to attract successful agency). Many mercenaries joined, took the dowry and left axa within 12 months. Migrating agents conduct mis-selling and recycle existing policy to maximize the joining fee.

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