Financial Advisory with the Human Touch


SG Alliance Pte Ltd, the newly minted financial advisory firm licensed by the Monetary Authority of Singapore, will deploy advanced digital business automation systems and tools to drive operational efficiency with the key focus on good, old-fashioned human touch.

In May 2021, SG Alliance Ptd Ltd (“SGA”) received its official license to operate as a financial advisory firm licensed by the Monetary Authority of Singapore. Central to the firm’s business strategy is the adoption of digital technology including AI, machine learning and advanced CRM automation tools to make client interactions and business operations processing faster, easier and safer than ever before.

Like every entrepreneur well plugged into the future of economies, SGA founders, Executive Director Pang Kong Bin and Chairman Caster Ong, are firm advocates of investing in the best technology for business. For Pang and Ong, technology is a tool for humans, and being centred on technology-driven efficiency does not have to be at the expense of human interaction or even humans.

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Ignite Wealth Group
A group of representatives representing SG Alliance Pte Ltd

‘iGniters’ are team players who are always progressing and upskilling to empower clients with the latest knowledge, tools and resources in financial planning.

This team is galvanised and grounded in the perspective that becoming successful at anything worth striving for is simply about never giving up. While the team values the prize of materialistic wealth, it strives for the greater goal of inner wealth, in each consultant’s own life journey and also for their clients.

Over and above the right financial tools and knowledge, each team member is constantly advancing in the finer aspects of character development and personal growth built on the group’s core values of integrity, commitment and resilience.


Making Your Insurance Nomination
Assure your Love Ones with a well-made insurance nomination

We buy insurance for the peace of mind that our lives will not be financially upended by any unforeseeable event. Insurance further assures us that our dependants are well looked after, should anything disrupt our ability to continue providing for them financially. A part of everybody’s financial planning journey is to correctly set up the insurance nomination so proceeds will be distributed to the intended beneficiaries. Jonathan Chua of Ignite Wealth Group explains why you need to do up your insurance nomination and appointing nominees for your insurance policies is important. He shares tips to get it right.

Why is it Important to Make an Insurance Nomination? Making a nomination is not compulsory, but it makes the insurance payout quicker and fuss-free. On top of that, your loved ones are well-assured when you let them know you have them properly covered in your insurance nomination? Try to make the nomination wisely to avoid problems in future. 3 reasons to make an insurance nomination:
  • Give policyholder absolute control over how insurance proceeds are distributed
  • Avoid potential conflicts between loved ones that may arise over the distribution
  • Nominees get to receive payout promptly, when they need it most
As a financial consultant, I am relieved you have the right insurance protection. What I care about is making the whole financial planning journey with you to make sure the insurance policies serve their intended purpose. Like you, I have a family I care for deeply so we share the same concerns. Some of my clients also asked what if the beneficiary is a minor or there are multiple beneficiaries? These are all valid and important questions I can answer to help you complete your insurance nomination confidently. If you have any more questions, need a sounding board for your insurance policies or wish to discuss any aspect of your financial planning journey, please feel free to give me a call at SG Alliance. Trust me, making an insurance nomination (whichever insurer you are covered with) is easier than you think and we can help you with it.

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